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The next opportunity is being able to pivot between the digital and physical worlds and provide a truly blended shopping experience.

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Precalculate shipping costs: Offer local delivery, “click and collect” or curbside pickup, or free shipping for VIP loyalty program customers.

Automate discounts and promotions: Offer buy-one-get-one-free (BOGOF), free gifts or discounts, and tiered pricing for bulk purchases.

You can further accelerate the checkout by automating promotions and shipping costs.

Capitalize on your customer’s desire for instant gratification by letting them pay for products in installments through “buy now, pay later” solutions.

Eliminate the add-to-cart step by allowing customers to buy directly from product pages.

Allow customers to save their payment and shipping information by enabling one-tap checkouts for a 60% faster checkout experience.

The faster and easier you make it to check out, the more money you can make. The checkout is your store’s most critical moment. Local pickup options are faster and cheaper than shipping, and another opportunity to bring customers back to your store and experience your brand in real life. Proprietary Shopify data shows that shoppers who choose local pickup are 13% more likely to complete their online purchase and spend 23% more than customers using regular shipping. Connect your online checkout to POSĬonnect your online checkout with a POS system that enables popular fulfillment options like local delivery, “ship to customer,” or local pickup. It also allows you to capitalize on their desire for speed and convenience.

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Connecting the online and offline worlds allows the customer to choose where they buy. Start by making sure your customers can do business with you wherever they like. The challenge for everyone else is keeping up. The opportunity for DTC brands is to build on their ecommerce expertise. They could focus on very different things because they were at a significant advantage.” “They didn’t have to fundamentally rethink their business model. “During the pandemic, direct-to-consumer brands with thriving ecommerce experiences were able to very quickly and easily pivot their marketing and messaging, their energy,” says Hana Abaza, Shopify Plus’ global director of marketing. Only 38% of the largest companies are capable of competing on customer experience. According to proprietary data from Shopify, retail merchants with an omnichannel strategy in place replaced 94% of point-of-sale (POS) purchases lost in the first month of the pandemic with online sales.īut a gulf has opened up between digital-first DTC brands and businesses that are new to ecommerce.

Brands that can deliver on those expectations are seeing the greatest returns. Today’s consumer expects easy-to-use, intuitive digital experiences across channels and devices. The global pandemic has transformed the role and importance of digital experiences in customers’ lives.